Cosmetic Dentist in West Orange, NJ — Smile Makeovers, Veneers & Whitening

Looking for a cosmetic dentist in West Orange, NJ who blends artistry with advanced digital technology? At Suburban Essex Dental, Dr. Paul R. Feldman, DMD, FAGD, FICOI has been designing beautiful, natural-looking smiles for patients across Essex County since 1984. Our practice — founded by his father in 1943 — combines more than 80 years of family dental tradition with the most modern cosmetic dentistry tools available today.

Whether you want subtle improvements or a complete smile makeover, our fully digital workflow means faster results, more predictable outcomes, and many treatments completed in a single visit.

📞 Call 973-669-0500  |  Request a Cosmetic Consultation

What Is Cosmetic Dentistry?

Cosmetic dentistry is the branch of dental care focused on improving the appearance of your teeth, gums, and overall smile. Unlike general dentistry, which prioritizes function and health, cosmetic dentistry addresses color, shape, size, alignment, and proportion to deliver a smile you feel confident sharing.

At Suburban Essex Dental in West Orange, we offer a full range of cosmetic services including porcelain veneers, professional teeth whitening, cosmetic bonding, smile makeovers, gum recontouring, and tooth-colored fillings. Every treatment plan is custom-designed for your facial features, lip line, and personal goals.

Our Cosmetic Dentistry Services

Porcelain Veneers

Porcelain veneers are thin, custom-crafted shells of ceramic that bond to the front of your teeth to correct chips, gaps, discoloration, worn edges, and minor misalignment. Because we mill many of our restorations in-office using our Planmeca milling unit, select veneer cases can be completed in fewer visits than traditional lab-fabricated cases.

Professional Teeth Whitening

Years of coffee, tea, red wine, and natural aging dull even the healthiest smile. Our professional whitening systems deliver dramatic results that over-the-counter strips simply cannot match — safely, evenly, and without damaging enamel. We offer both in-office whitening for fast results and custom take-home trays for gradual brightening.

Cosmetic Bonding

Tooth-colored composite bonding is an affordable, minimally invasive way to repair chips, close small gaps, and reshape teeth. In most cases, bonding requires no anesthesia and is completed in a single visit.

Smile Makeovers

A smile makeover combines two or more cosmetic procedures into a customized treatment plan. Dr. Feldman uses our Shining 3D Aoralscan intraoral scanner to capture a precise digital impression of your mouth, then designs your new smile virtually so you can preview the result before any treatment begins.

Gum Recontouring

If a “gummy smile” or uneven gum line is making your teeth look short or asymmetric, gentle gum recontouring can reshape the gumline for better proportion and balance.

Tooth-Colored Fillings & Crowns

Old silver fillings and dark metal crown margins can age a smile prematurely. We replace them with natural-looking, all-ceramic restorations milled and finished to blend seamlessly with surrounding teeth.

The Digital Cosmetic Dentistry Advantage

Suburban Essex Dental is one of the most technology-forward cosmetic practices in West Orange, NJ. Our fully digital workflow includes:

This integrated digital approach means fewer appointments, more predictable outcomes, and restorations that look and feel like natural teeth.

Who Is a Good Candidate for Cosmetic Dentistry?

Most healthy adults are candidates for cosmetic dental treatment. You may benefit from a cosmetic consultation if you have:

Healthy teeth and gums are the foundation of any cosmetic case. If you have untreated decay or gum disease, Dr. Feldman will address those issues first to ensure your beautiful new smile lasts for decades.

What to Expect at Your Cosmetic Consultation

Your cosmetic dentistry journey begins with a relaxed conversation about your goals. Dr. Feldman will examine your teeth and gums, take digital scans and photographs, and listen carefully to what you want to change. From there, we build a fully personalized treatment plan with transparent pricing and clear timelines — no surprises and no pressure.

Cost of Cosmetic Dentistry in West Orange

Cosmetic dentistry is an investment in your confidence and quality of life. Costs vary based on the procedure, number of teeth treated, and materials selected. During your consultation we provide a detailed written estimate, discuss insurance benefits where applicable, and explain financing options including CareCredit. Many patients are surprised at how affordable a transformative smile makeover can be when phased thoughtfully.

Why Choose Suburban Essex Dental for Cosmetic Dentistry?

Serving West Orange and Surrounding Communities

Suburban Essex Dental proudly serves patients throughout Essex County, including West Orange, Livingston, Millburn, Short Hills, Maplewood, South Orange, Verona, Montclair, and North Caldwell. Our convenient Pleasant Valley Way location offers easy parking and quick access from Route 280 and the Garden State Parkway.

Learn more about cosmetic dentistry standards from the American Academy of Cosmetic Dentistry.

Frequently Asked Questions About Cosmetic Dentistry

How long do porcelain veneers last?

With proper care — good oral hygiene, regular cleanings, and avoiding habits like nail-biting or ice-chewing — high-quality porcelain veneers typically last 10 to 15 years or longer. Your bite, enamel health, and the precision of the bonding all influence longevity.

Does cosmetic dentistry hurt?

Most cosmetic procedures are minimally invasive and very comfortable. Whitening and bonding usually require no anesthesia. For veneers and crowns, we use local anesthetic so the appointment is completely painless, and post-treatment sensitivity is typically mild and short-lived.

How white can my teeth get with professional whitening?

Most patients achieve 4 to 8 shades of improvement with professional whitening. Final results depend on the cause of staining, starting shade, and whether you choose in-office, take-home, or a combination approach. We’ll set realistic expectations during your consultation.

Will my insurance cover cosmetic dentistry?

Most dental insurance plans do not cover purely cosmetic procedures, but they often contribute toward treatments that also restore function — like crowns, onlays, or replacing failing fillings. Our team verifies your benefits and explains exactly what is and isn’t covered before treatment begins.

How long does a smile makeover take?

Timelines vary by case complexity. A whitening-and-bonding refresh can be done in one or two visits. A full porcelain veneer makeover typically takes 2 to 4 appointments over a few weeks. Our digital workflow and in-office Planmeca mill often shorten traditional timelines significantly.

Can I see what my new smile will look like before treatment?

Yes. Using digital smile design, Dr. Feldman creates a virtual preview of your proposed result so you can review proportions, shade, and shape before any irreversible treatment begins. For more involved makeovers we can also fabricate a physical mock-up to “test drive” your new smile.

Ready to Transform Your Smile?

Whether you’re considering a single veneer or a complete smile makeover, the team at Suburban Essex Dental in West Orange is ready to help. Call 973-669-0500 today or request a cosmetic consultation online. We look forward to meeting you.

Related Dental Services at Suburban Essex Dental

Explore more of the services we offer to patients in West Orange, Livingston, Millburn, Short Hills, Maplewood, South Orange, Verona, Montclair, and North Caldwell: